01Future of Sport · Opinion
Footballers Grew. The Goal Didn’t.
The goalkeeper changed. Training changed. The commercial product changed. The dimensions at the centre of football did not.
All reporting, analysis, opinions and guides
Article
archive.
02Operations · Guide
The sports technology procurement checklist
A polished demonstration can prove that a feature exists. It cannot prove that the service will work, recover and remain commercially useful when the match is live.
03Officiating tech · Analysis
World Cup 2026 made the referee a data endpoint
The visible innovations were only the interface. The deeper shift was the construction of a common data layer serving officials, teams, broadcasters and fans.
04Rules & systems · Analysis
IFAB’s quiet VAR expansion deserves more attention
A July circular added a review category for offences before attacking restarts. Small wording, meaningful systems impact.
05Broadcast · Analysis
A Champions League final is also a temporary broadcast city
Eighty-three broadcast and radio partners, more than 1,450 on-site staff and 146 commentary positions reveal the event behind the event.
06Field note · Analysis
Virtual advertising’s next constraint is no longer the graphic
Image quality is now the entry ticket. The harder question is how reliably a rights holder can operate many feeds, markets and commercial promises.